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Another helpful tool is to check for “Similar Images” on each image’s preview page.Īnd when selecting an image, it’s important to first decide what message you want to convey. You can also choose whether you want to see the most popular, most relevant, or newest images first. To find the perfect image for your campaign, you can sort image results by type (photo, illustration, vector), orientation (horizontal, vertical), color, category (ex: Abstract, Business, Food), number of people, and gender/ethnicity of people in the photos. Shutterstock offers a collection of more than 70 million images and 3 million videos-with powerful search tools you can use to your advantage. What are the basic things that marketers need to know about using Shutterstock? This is all to ensure a high level of quality for our customers. Each piece of content submitted to Shutterstock is approved by our team of reviewers who check the content for both technical quality and commercial licensability.Īny content that may contain people, trademarks, logos, or copyrighted work (that doesn’t have appropriate legal releases and reviews) can be rejected if it’s in violation of Shutterstock’s service terms.

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We work closely with over 80,000 contributing artists to license their content-they’re photographers, videographers, and illustrators from around the world.

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The Shutterstock collection offers photos, illustrations, vectors, video, and music for download by businesses, marketing agencies, and media organizations. Tell us a little bit about the types of media you offer and how you source your content. This industry also allows photographers to earn a steady source of income from their work through royalty payments. Some of the most popular stock photos include people, travel destinations, animals, and food imagery.

Rather than hire a photographer or artist directly, creative professionals have access to a large selection of imagery and can find content that works for their project. Stock photography allows anyone to license images for creative use. First off, let’s start with some basics-what should we know about Shutterstock’s stock photography in general? Here are six things every marketer should know about how Shutterstock works. We asked her to enlighten us on what Shutterstock can offer businesses wanting to compete for the attention of today’s consumers through images. In light of our recent partnership with Shutterstock, we sat down with the Director of Business Development and APIs, Janet Giesen.

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That’s where professional photo sites come in to save the day. With the rise of content marketing, the demand for high-quality media has skyrocketed-brands now need a steady supply of images and video to support their content strategies. They say a picture is worth a thousand words, and we see this play out again and again in pop culture, like Kim Kardashian’s Paper Magazine photo, and iconic advertising, like the Marlboro Man. It’s no wonder, then, that imagery has always played a leading role in marketing and advertising. According to MIT professor Mary Potter, this shows that the main purpose of vision is to identify concepts-to understand the world around us. A couple years ago, scientists at MIT showed the world that the human brain needs only 13 milliseconds to process an image.